
Near my home there is a road that winds along the side of the hill. In the early 2000’s my municipality named all the roads rather than the tried-and-true numbers and nicknames that had been used over the decades. In doing so they often use family names of long owned farms or names of culturally significant landmarks. It was an interesting time as the names were released, and we had to get to know the new road names. The road that winds along the hill had two farms on it owned by the Beer family. The resulting road name then became Beers Road. Now all these years later, we are all quite acquainted with the road names. Beers road, we all have to remember, since there is almost never a sign posted. Within days of the sign being installed it is stolen, and all over cottage country places are now adorned with the unique sign directing company to a certain favourite beverage. I feel like there might be a longer-term solution, but for now the municipality replaces a few times a year, a cottage decorating is enhanced in the same number. There are countless road signs all over the place, however, Beers Road has a special appeal, it stands out, people relate and are compelled to break the law, even to be able to declare that their spaces have a similar theme. It’s a sought-after prize. What do you seek? What thing or element or sign do you look for to enhance your spaces? How do you know when you have found it? At this holiday time of shopping and ads we are bombarded by images and ideas for things we did not yet know we needed. It is easy to get swept up and overwhelmed by all the options. Understanding what makes you happy, what brings you joy reliably is a place to start. Get clear about that and you can cut through the noise to focus on what is true to you, what is important, what you need. Once you know, it is my greatest hope that you will seek it out and not settle for less. The local road sign is a stand out, find your Beers Road sign, avoid theft, and seek out your road to more joy.

I live near Beer’s road and I knew the matriarch Helen Beer who was a mover and shaker in our church. I knew Linda Beer who started the Red Hatters in our area. I baptized one of Jeffrey Beer’s children and he was a friend of our son Jeffrey. I presided at Andrea Beer’s wedding and I also presided at Peter Beer’s celebration of life. The road has many memories for me and I have never associated it with the brew!
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